" recent PROJECTS"

"Lost In The Digital Crowd"

Media Art Friesland - Leeuwarden (2024)

“Lost in the Digital Crowd” is an interactive projection triggered by touch, representing the overload of information we all experience in the digital world. The shape of a phone inspires the form of the fridge. Both products are interconnected with the word “consumption”.The products we decided to use to represent addiction and the dopamine loop are ice-creams. This sweet treat produces a high amount of dopamine in our bodies.
This concept of addiction could also be found in our daily usage of the internet.The first image that the viewer encounters is an empty fridge, in contrast to the image that would be discovered later in the background. Once the participant touches the projection, a melting effect would create an opening in that location. This effect represents our bodies teleporting from the physical to the digital world. Once the audience starts exploring the artwork, they will see a freezer full of ice cream,
however shortly after that, a surprise will follow up. Various manipulation of packaging will start popping up, each carrying an individual topic.Some of them would be regarding serious thematic, while others would have a more playful approach. This recreates the real and fake information, that we come across daily on the internet. Once the viewer leaves the image would reconstruct itself. The more time is spent on the piece, the more area could be discovered.The idea of this project is to raise awareness of how technology and digitalization influence our reality and
how it blindfolds society.

"Colours"

Prins Claus Conservatorium - Groningen (2025)

Highlights from my collaboration with Pilar Sotes at Prins Claus Conservatorium! I created visuals to complement Pilar's beautiful music, adding depth and emotion to the performance. Bringing sound and visuals together was such an inspiring process, and I’m grateful to have been part of this creative journey.

Photo : Sonja Visscher

"Hollow Shell"

Zeeuwse Lichting 2025 / CBK Zeeland Middelburg (2025)

"Hollow Shell" is a project inspired by the form of the oyster shell and its symbolic connection to love. Love is something we all experience or hope to experience at some point in our lives—it is the force that makes us feel truly alive. On one hand, love is the most wonderful and transformative feeling we can have. But when that love is unreturned, it cuts deeply, like an oyster shell being pried open to reveal a hidden pearl.The pain is raw and uncontrollable, a reminder of how vulnerable we are when we open ourselves to others.In today’s world, love often seems intertwined with pain, especially when we face the fear of loss. Many of us hesitate to connect, pushing others away before we even have a chance to fall in love. We closeourselves off to avoid the inevitable heartache, or perhaps we’ve already opened our shells and can never close them again. In this delicate balance between longing and fear, finding meaningful connections has become harder than ever.The project delves into this idea of lost love—the lost pearl. In the accompanying poem, a voice speaks of a love lost somewhere between the ocean’s waves and the shifting sands. She waits, quietly searching for her pearl in a sea of empty shells, longing for the love that once was, hoping it would return to her. The piece reflects this quiet yearning, the delicate tension between vulnerability and the hope that love will once again find its way back.

"Fiona porter"

MOBi Groningen (2025)

“Fiona Porter” explores the evolving landscape of identity in the digital age. In a rapidly changing world, our personas multiply endlessly. Online, we have the freedom to be anyone and anything while in the real world, we are bound to our physical bodies.This artwork represents the choices I made while constructing multiple fake personas in the online world.
I created several collages, blending real and AI-generated female figures.. Each carries an individual story, reflecting the emotions I felt while communicating with others across the web.In the digital age, our true identities often lie somewhere between the pixels of our screens and the masks we choose to wear every day. We have the power to shape our online personas, constructing them from fragments of reality and elements of fantasy.
I wonder, in a world filled with digital masks and personas, where our true identity genuinely lies.

NAIP X MADTECH

Grand Theatre Groningen (2025)

Collaboration between NAIP X MADTECH.During this period, visuals and music seamlessly merged, and I discovered my enjoyment of teamwork. The final outcome wasn't the primary focus; rather, it was about observing how people could connect and communicate non-verbally through music and colors.

"New Emotion"

RE:Search: Gallery / Groningen (2023)

In this project, I seek to explore the connection between body temperature and our emotions. My curiosity led me to question whether changing our body temperature could actually change how we feel.By investigating this concept, I aimed to uncover how our body's temperature might impact our emotional state. For example, could feeling warm or cold affect our mood? Could a change in temperature influence feelings of stress or relaxation? Through experiments and observations, I wanted to shed light on these questions and explore the potential implications for understanding and managing our emotions.

“Smile”

In today's urban environment, we often find ourselves walking through streets and public spaces surrounded by people, yet feeling entirely disconnected. Eyes fixed on screens, our daily journeys are marked by an invisible barrier that shields us from meaningful interaction. These brief encounters, where we are near each other yet emotionally disconnected, contribute to a pervasive feeling of isolation in contemporary life.“Smile” is a project that explores the in-between space of our urban lives—those fleeting moments when we walk alongside strangers yet fail to acknowledge one another. This interactive digital installation features a frozen human figure set against a backdrop of muted gray tones and a still environment. Although she appears still, her presence conveys a yearning for connection. She offers a gentle smile at a certain moment, inviting the viewer to respond in kind. When a viewer smiles back, the entire scene comes to life: vibrant patterns begin to dance, and dynamic elements take flight, symbolizing the transformative power of human connection. This installation captures my personal experience of how a simple smile from a stranger can spark warmth in our hearts, reminding us of the impact small gestures can have in breaking the barriers of isolation.

"spot me"

Frank Mohr Institute - Groningen (2023)

"Ink spot" involved a collaborative effort to capture movement in time and explore the fascinating interaction between technology and people. The interactive installation allows participants to explore the concept of time through their movements. Sensors capture these movements and start recording. When a person leaves, a loop of their movements will play for the next visitor.The installation features two screens: the left screen shows current movements in real-time, while the right screen displays the recorded loop from past visitors. This setup lets participants see how their movements influence and connect with others over time, creating a unique blend of past and present experiences.One of the most interesting aspects of this project was the distortion added to the recorded movements. The resulting patterns resembled "The Rorschach test," a projective psychological test where subjects' perceptions of inkblots are recorded and analyzed to examine personality characteristics and emotional functioning. This resemblance sparked a deeper curiosity about emotions and how they can be detected and influenced.This project marked the beginning of an exploration into the detection and provocation of emotions, raising questions about other ways to understand and evoke feelings in people.

"Heart's Off-Limits"

De Biotoop, Haren (2023)

"Heart's Off-Limits" is an immersive, sensory-driven experience exploring human vulnerability's delicate nature. The project invites participants to interact with a pulsating heart-like structure while moving through a web of intertwining tendrils that reach out, curl, and entwine themselves protectively around the heart, symbolizing emotional defenses, barriers, and boundaries. Through this encounter, the user is challenged to approach the heart with care, patience, and awareness, reflecting the real-world complexity of intimacy and trust.

"Shape-shifter"

Kaalstaart Kunstfestival Amersfoort (2022)

During this project, I explored the concepts of "appearance" and "time." Nowadays we live in a society that is one swap away to judge how beautiful we all are. Time is something that
does not matter, however, looks play a big role.To challenge this perspective, I created an interactive light installation that reflected my understanding of our human nature.The installation was activated in response to time. When viewers approached, it lit up gradually with accompanying sounds. As they moved closer, the installation fully unfolded, revealing its inner workings. Conversely, when viewers moved away, the installation closed up slowly, returning to its original state.This interactive experience represented the journey of human connection. While we're often hesitant to let others into our lives, doing so allows us to reveal our true selves. The more we get to know a person the more we understand how appearance works.Beauty is based on time.

“space chaos”

Space Chaos is an immersive, experimental game created in Unity that explores the emotional power of sound in a chaotic, space-bound environment. Players journey through abstract, ever-shifting scenes where each corner of the environment triggers distinct audio cues, ranging from serene to unsettling, designed to provoke deep emotional responses.The game emphasizes sensation over structure, offering a unique audio-visual experience that blurs the line between game and art installation.

About me

My name is Zoya Borislavova Taseva, a multidisciplinary artist from Sofia, Bulgaria, now based in Groningen, The Netherlands. My work revolves around the way our identities shift between physical and digital spaces. I use a mix of Spatial Design, Interactive Media, and technology to create experiences that pull people into the artwork, making them a part of the process rather than passive observers.I’m drawn to the tension between the real and the virtual—how we navigate emotions, communication, and connection in a world where our digital and physical selves are constantly overlapping. Through interactive installations, projections, and immersive environments, I aim to create moments that encourage people to reflect on their presence, both in the space and within the artwork itself.For me, art is about experience—pushing the boundaries of understanding ourselves through interaction and immersion. I want people to feel part of something bigger, where the lines between technology and human experience blur in personal and meaningful ways.